Sales & marketing consultancy · Dublin, Ireland
Growth, beautifully edited.
Sharp commercial strategy with a little sparkle. I help hotels, hospitality groups and premium brands cut the noise, fill the pipeline and grow revenue that sticks.
The edit
Everything your growth needs, nothing it doesn't.
Pick one piece or the full collection. Every engagement is shaped around where you are and where you want to be.
Sales strategy
Growth plans, pipeline building, key-account wins and sales teams that know exactly where to aim.
Marketing & brand
Campaigns, paid social, SEO, PR and a brand story people actually want to repeat.
Hotel commercial
Revenue, distribution and OTA/GDS strategy, corporate and group sales, for single hotels and groups alike.
Launches & pre-opening
From blank page to booked out: positioning, launch plans and the commercial set-up to open strong.
CRM & loyalty
Turn first-time guests into regulars with CRM, email and loyalty programmes that earn their keep.
Social for small stays
Done-for-you social media for guesthouses and B&Bs. Fresh, friendly and on-brand, every week.
How it works
Three steps. Zero fluff.
Audit
A clear-eyed look at your numbers, channels and team. What's working, what's leaking, what's missing.
Edit
Cut what isn't earning, sharpen what is. A focused plan with priorities, owners and targets.
Grow
Hands-on delivery alongside your team, with KPIs you can see and results you can bank.
Meet Nicola
Hotelier's instinct. Retailer's eye.
I'm Nicola Spollen, a commercial leader with more than 15 years across hospitality, premium consumer brands and business development. I've led group sales and marketing for Irish hotel groups, opened properties from scratch, and started out on the shop floor of some of Dublin's best-loved luxury stores.
NS Growth Edit brings all of that to your business: the big-picture strategy and the roll-up-your-sleeves delivery.
Experience includes
Ardán Collective · JMK Group · Locke · Dalata Hotel Group · Brown Thomas · Links of London · LK Bennett
Good to know
Questions, answered.
What does NS Growth Edit do?
NS Growth Edit is a Dublin-based sales and marketing consultancy. It helps hotels, hospitality groups and premium brands with sales strategy, marketing and brand, hotel commercial strategy, launches and pre-opening, CRM and loyalty, and social media for guesthouses and B&Bs.
Who runs NS Growth Edit?
Nicola Spollen, a commercial leader with more than 15 years across hospitality, premium consumer brands and business development. Her experience includes Ardán Collective, JMK Group, Locke, Dalata Hotel Group, Brown Thomas, Links of London and LK Bennett.
Do you only work with hotels?
No. Most work is with hotels and hospitality groups, but NS Growth Edit also works with premium consumer brands, and offers done-for-you social media for small guesthouses and B&Bs.
Where are you based?
In Dublin, working with businesses across Ireland.
How does working together start?
With a discovery call. From there, every engagement follows three steps: Audit, Edit and Grow.
Can I hire you for just one piece of work?
Yes. Pick a single service or the full collection; each engagement is shaped around where your business is now and where you want it to be.
Let's talk
Ready for your edit?
Tell me a little about your business and what's keeping you up at night. I'll come back within two working days.